Because your diet shouldn’t define your happiness.
The bakeshop’s name comes from a common Costa Rican greeting and response meaning “pure life”. But “Pura vida!” isn’t just a fun way the locals say “Hey, how’s it going?” and goodbye. Pura vida reminds us to live life to the fullest by savouring the beauty in simple everyday moments.
Moments like luxuriating in the warm, full-hearted feeling you have after laughing over a delicious leisurely meal with great friends at home, a picnic at the park, or around the fire at the cabin.
At Pura Vida Bakeshop, we create inclusive moments & sweet memories that everyone can share, regardless of their dietary restrictions.
Our diligently handcrafted GF and allergen-conscious baked goods make Pura Vida products a safe, inclusive, and delicious way to feed any crowd.
We aim to:
Delight others through rigorously safe allergen-conscious baking
Build a connected, healthy community, and
Support sustainability for the common good
The Pura Vida Bakeshop Philosophy
About Erika
After experiencing a severe allergic reaction just before her 28th birthday, Erika was diagnosed with a life-threatening wheat allergy. What followed was a challenging transition to a completely gluten-free lifestyle, navigating not just the medical realities but also the social barriers that come with dietary restrictions.
Rather than let those limitations define her, Erika turned her passion for baking into a mission: creating treats that are both safe and uncompromisingly delicious. Every recipe is crafted with care, ensuring that no one has to miss out on the joy of a warm cookie, a slice of cake, or a moment shared over something sweet.